[Rizzn’s Note: Besides the IBM/Linux commercial, probably one of the few good commercials (and I use this in a loose sense of the term, because even this commercial was weak), was the Pepsi commercial.  Perhaps I’m the wrong person to ask on this since I don’t really enjoy Pepsi products, and I’m not a big fan of Apple products — but on the other hand, I do enjoy me some P2P filesharing and I am a supporter of the iTunes business model.

I guess I was just hoping it was some sleeper cell of some anti-RIAA group that actually got the capital to put up a superbowl ad, and it turns out to be yet another culturally savvy ad from Pepsi.

Props to the marketing department.  I’m still not going to drink Pepsi though.]

It’s hard to wrap your head around the cultural message…

It’s hard to wrap your head around the cultural messages in the upcoming iTunes/Pepsi Superbowl ad.

Some 20 teens sued by the Recording Industry Association of America, which accuses them of unauthorized downloads, will appear in a Pepsi- Cola (PEP) ad that kicks off a two-month offer of up to 100 million free–and legal–downloads from Apple’s iTunes, the leading online music seller.

It’s the classic Merchants of Cool technique of co-opting youth culture to sell product to youth. But, as USA Today notes, this ad ‘winks’ at filesharing.

Annie Leith, a 14- year-old from Staten Island, appears with other downloaders in the ad, which features music by Green Day. The band cut a special version of the 1966 Bobby Fuller Four hit I Fought the Law for the ad, by BBDO, New York. In the ad, Leith holds a Pepsi and proclaims: “We are still going to download music for free off the Internet.” Then the announcer says how: “Announcing the Pepsi iTunes Giveaway.”

So, wink, wink, nod, nod, all that file sharing was in good fun, wasn’t it, the establishment really doesn’t get it, but now we can help you do it for free. It’s a brilliant strategy, but I notice that Pepsi isn’t featuring convicted vending machine vandals in their campaign…..