Russian Inventor Patents Space-Ads Device
Wed Mar 10, 5:16 PM ET

MOSCOW – Orion, the Big Dipper and Andromeda could be joined in the heavens by ads for soft drinks and cigarettes if a Russian inventor’s device catches on.

Alexander Lavrynov, a spacecraft designer, said he has patented a device for putting advertising into space that would be seen from Earth, Interfax news agency reported Wednesday.

“Space commercials could embrace huge areas and a colossal number of consumers,” he said. “This would literally be intercontinental coverage.”

He said the satellites would be visible in the night sky by employing sunlight reflectors, with multiple satellites linked together to create a message large enough to be seen.

“People would be able to see writing in the skies from the Earth no worse than they see the stars,” he said.