I really don’t have it out for Hodson and Khashoggi, but I found something you ERTH and FLYDLUX people might get a kick out of.

This out of the Urban Dictionary:

1. EarthShell
To spend large amounts of corporate or taxpayer money while leaving no impact on the environment or any lasting evidence of the effort.
After spending hundreds of millions developing a new manufacturing process only to have it fail before production begins, one might say:

“We really earthshelled that one.”

Or after a year of effort to meet corporate goals, management decides to enhance the goal definition so that they appear to have been met.

“We’re having a meeting this afternoon to earthshell this years goals.”

Source: buddybradle, Jul 2, 2003
/rizzn