The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008.
Internet advertising revenues in the US for the first six months of 2008 were $11.5 billion, setting yet another new half-year record that represents a 15.2 percent increase over the first half of 2007. The second quarter of ’08 was up 12.8% over the same period of 2007 and showed a slight decline of 0.3% from the first quarter.
Search and Display-related advertising continue to set records. Search revenues totaled almost $5.1 billion for the first six months of 2008, up 24 percent from the $4.1 billion for the same period in 2007. Display-related advertising totaled close to $3.8 billion for first six months of 2008, compared to the $3.2 billion reported for the same period in 2007, showing about a 19% increase. Display-related advertising includes Display Banner ads, Rich Media, Digital Video, and Sponsorship.
I don’t find it odd simply because I’m a huge evangelist for online video (which I am), but because of a discussion that Sean and I had a week or two ago concerning the recession-resistence of online video advertising. The conversation never got to air on Mashable Conversations (for reasons that are ironical and humorous, but unfortunately not able to be discussed here), but it was so good I decided to re-air the discussion on my own podcast feed.
The discussion centered around a number of interesting positive indicators from the world of online video, but mainly this one I found over at 901am:
The numbers are quite impressive, and the bottom line that Sean and I drove at during the show was that given the rise in utilization of the ad type, grabbing a chunk of that for big name producers shouldn’t be a tough task.
If you produce any video at all (or have a brand capable of carrying online video), you need to sit in on our discussion.
You also need to subscribe to my video feed in iTunes or something. Why haven’t you done that yet?