imagePodcasting News reports today that Wizzard Media has joined forces with Ando Media in an effort automate the placement of advertisements in their audio podcasts.

The audio ads seem to be a mix of remnant ads and brand advertisement. The first advertising campaign is for Cisco’s Webex product, but since the technology already existed as a part of the Libsyn system, I imagine that Ando will assist in helping fill other inventory not already being monetized by existing campaigns.

This will likely give Wizzard a good shot in the arm, one that they probably need.  Wizzard has continued to have growing revenues and has crept ever closer towards operation in the black since they initially went public.  The down market since September has likely hampered their internal sales efforts, and a partnership with a like-minded organization as Ando will definitely help them continue their progressive march.

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