Did you see this? Folks from ESPN and the New York Times are being profiled in AdAge as whining about their search engine rankings.

I’ve got an answer for them…

Adapt or die.

Seriously.  Get with the program.  It’s not as if this Internet fad came up on you last week.  Deal with it. Make better content. Cut your costs. Adapt or be killed off by market forces.

Whining just makes you look like a poor loser.