I won’t say who it is, but I saw a name show up as one of the speakers at one of these Twitter conference events giving a speech that had to do with Twitter and charity or curing social ills or something like that who I’m quite sure has not a single charitable bone in his body.
I won’t go into the nitty-gritty details, but depending on whether you believe his version of events or mine, he cheated me out of either a couple grand or around $13k.
Beyond that, and more germane to the topic, he’s got at best a couple hundred Twitter followers less than I do, and is by no means any sort of expert on Twitter or charity.
There are some influential and interesting people speaking at this thing, and I by no means want to demean them. Without exception, though, every single person who matters and is speaking at this thing mattered before they got on Twitter.
Most of the speakers I’m seeing at these things are people with either a couple hundred or a couple thousand followers.
The bottom line – Twitter is a very nuanced and interesting tool. Chances are, though, if you can find your way to one of these conferences, you’ve already found your way to millions of blog posts covering these very topics. Moreover, most of the best practices and power of Twitter can be discovered simply by using it.
I don’t need to pay $1,500 to do that, and chances are if you’re reading this, neither do you.