[Fair warning – this may be the blog post that finally makes the Apple fan boys to rise up as one and murder me. If you don’t hear from me soon, you know what happened.]
I don’t publish a lot of infographics here on my blog, but I do enjoy them quite a bit. I’ve seen this one hit a few sites now, and I want to crack the jokes I thought of for them before someone else uses them.
The survey was conducted by Hunch, a site undoubtedly run by Mac people (particularly when you consider it was founded by the Flickr co-founder Caterina Fake). As for Hunch itself, I’ve never found it to be useful, and was actually quite puzzled that someone who had a brilliant idea like Flickr could come up with such a lame site idea like Hunch (or, conversely, that they did such a poor job of positioning the site that I couldn’t figure out what it was useful for).
The survey itself is a wealth of information as to how Mac and PC people self-identify. Throughout the survey, it’s obvious that the “PC people” demographic suffers from being mainstreamed to a certain extent. For instance, 69% of PC people would refer a Harley to a Vespa, whereas over half of all Mac users would prefer the Vespa. A Harley is a mainstream icon, whereas the Vespa is more kitchy and nichey. Similarly, 54% of PC people have a four year degree, where as two thirds of Mac people can say the same. Obviously, that’s because most people in the world don’t have four year degrees, and most of the world are “PC People.”
Looking at the data side by side, though, I couldn’t help but re-arrange it mentally into verbose descriptors for each people-type. I myself am a “PC People,” so my descriptors may be biased.
A Plain English Description of Mac People*
For instance, according to the survey, Mac people are: young, urban bleeding-heart liberals who are still having a hard time paying off their college loans. They want desperately to be thought of as unique little snowflakes, which they constantly try to communicate through nightly partying and socializing with people who all look alike. They are more likely than any other group of people to think that guy who put the crucifix in urine was an artist, and would probably attend more gallery openings on their Vespa if they weren’t so busy overpaying for clothes they could probably find at Goodwill.
Incidentally, I skipped the food and drink section, because the first line for the Mac People was that they were “7% more likely than PC people to snack on salty chips and the like,” and I couldn’t write a non-dirty joke in good conscience for that factoid.
One interesting factoid was that a similarly sized majority of Mac and PC People considered “their respective computing models most responsible for driving the global growth and adoption of computing.” Considering how Macs are a miniscule portion of the marketplace, and given all the other aspects of how Mac People see themselves, it’s pretty safe to say that all Mac people suffer from clinically treatable delusions.
* As profiled by the survey taken by Hunch, of course. I’m just the messenger here, folks.
A Plain English Description of PC People**
** Again, as profiled by the survey taken by Hunch.
Any Demographic Sufficiently Broad Is Indistinguishable From Useless
Need more description than that? Their demographics match the median of the masses, their personality matches the average of the masses, their fashion sense is fairly typical, they drink and eat what most people do, and they read and consume a wide cross-section of media types and genres.
PC people exemplify what happens with any survey with a broad enough swath: no useful identifying characteristics to differentiate them from a blind sampling. In other words, 89% of the population is just like 89% of the population, within a 10% margin of error.
Suddenly puts that whole marketing campaign that Microsoft executed a few years ago into perspective. You know, the one that started out with Jerry Seinfeld and ended with a bunch of seemingly unrelated people proclaiming that “I am a PC.”
At any rate, if you want to look at the original infographic, I’ve included it below.