For those of you who don't know James, I consider him a brother from another mother. When I was a youngster, I used to ride my bike over to his house to hang out and chat about BBS's and Internet and other such malarky. I'm lucky to have called him my friend for over a decade and a half.

Usually, we work on projects together, but since my work at Mashable has consumed all waking hours of my life for the last year, we haven't had a chance to work on much together in a while, and as such, I was only vaguely familiar with his latest thing up until the other day.