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Obama is a Media Money Maker
Brian Maloney over at The Radio Equalizer was one of many bloggers on my reading lists today to talk about the rumor published by the New York Daily News regarding Fox News' new editorial policy concerning President-Elect Barack Obama.
Fox News boss Roger Ailes doesn't want to spoil Barack Obama's political honeymoon, we hear. A source says Ailes has told prime-time hosts Bill O'Reilly, Sean Hannity and Greta Van Susteren to lay off the President-elect - at least for a while. "We're not going to have any personal attacks on Obama," a network insider says. "The public has spoken - we must treat him with respect."
For those of you who are brainwashed by Jon Stewart and every liberal pundit on the Internet into thinking that Fox News is a bastion for conservative apologetics, this is your wake up call.

I have always said that Fox News could care less about political alignment. They, like every other Fox media property, are business units focused on filling a free market need to make the most money. Political agenda plays a part, but as any conservative that's been watching FNC for the last eight years will tell you, the station is less and less about politics, and more and more about sensationalism.

Whether it's round the clock coverage of the latest white girl to be kidnapped in the Caribbean or whatever local yokel is being chased by helicopters and the red'n'blues, there always seems to be some sort of action or intrigued packed drama going on.

Right now, politics is still high on the bestseller's list, so FNC is peddling... and they're peddling the leftist variety just like everyone else (and if you don't believe that other networks have an agenda, you should try watching MSNBC some time).

I was going to let this whole thing pass without so much as a comment until I got the stats back tonight on Tuesday's blog posts.  What I saw simply shocked me.

When Barack Obama went on UStream to give his acceptance speech, I offhandedly posted it up to Mashable just because it was the only news going on at the time, and I happened to have the URL handy. I was working on a longer editoral piece at the time and almost didn't post the speech at all since it's a little off topic for the blog.

Looking at the stats, it's amazing to me exactly how much interest it garnered, though. The traffic to just that one post accrued between 5x - 10x the normal traffic that even my most highly viewed and controversial editorials get. The traffic to that article accounted for 69% of the pageviews to new content for that day.

Even more astoundingly, it achieved this level of traffic without being Dugg or Buzz'd.

So yeah, this thing with Fox? It's a business decision. Their bias, whether it be conservative or sensational always has been a business decision.

My guess is that as this settles in with all news organizations of all types, you'll see a whole lot more glowing Obama related coverage.  I'll leave that to you in the comments to discuss whether or not you think this is healthy for America.






posted by Mark "Rizzn" Hopkins at 11:37 AM
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