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>> Mark "Rizzn" Hopkins
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SearchMe Rolls Out New Features at Ad:Tech SF 2009 My friends John Furrier and Nate D’amico from SiliconANGLE have been roaming the halls of Ad:Tech 2009, and one of the more interesting updates has been when Furrier caught up with John Galatea, the VP of SearchMe’s marketing and sales. The video contains a few words on ...

Wednesday, December 17, 2008
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Our New Embargo Policy

tc-policyWe’ve never had an embargo policy at Rizzn.com.  Never really needed one.

Since I’m sorta doin’ this all professional-like, I’ll just say, in response to his highness Arrington, that he’s full of garbage.  I couldn’t say this a week ago, but I can say it now (since I’m once again a free agent): he breaks embargos all the time, and he’s lying if he says he doesn’t.

Another tactic that I’ve been told he uses: he won’t agree to an embargo if the intro email is detailed enough, and then publish a “rumor” based on what’s in the email.

This, of course, helps his credibility since the “rumor” turns out to be true.  Having seen it in the past take place before my very eyes (while still respecting the embargo he’s reporting the “rumors” about), I can see how the tactic as described looks like something pretty accurate from where I’ve sat.

What’s our embargo policy here at Rizzn.com?

Meh, we’ll honor them.  It’s pretty stupid for me to say no, being a little guy again, instead of a big-leaguer.

I do have a request, though, for folks who send me releases… can you make them more interesting?  There are few things more annoying than trying to slog through marketing speak written as a story.

There’s just no reason for them to be written like stories.  I like bullet points, and maybe some good quotes from pertinent players, if they’re usable and not 100% buzzword.

I’m not a huge fan of the embargoed press release, but it’s not the worst thing in the world like people make it out to be. 

Sometimes people break them, sometimes they don’t.  It’s not the end of the world.  That junk irritated me the first few times it happened, but there’s only so many times I can get mad over something so trivial.

So send your embargos over here to Rizzn.com.  And not TechCrunch.  Because we’ll honor them, and they won’t.

posted by Mark "Rizzn" Hopkins at 7:46 PM
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