Project Natal: Real-Time Motion Capture for the Masses There is some actual hot news coming out of the E3 conference today – a little something Microsoft has cooked up on the Xbox 360 platform called “Project Natal.” The technology is being likened to both Minority Report as well as the “beginnings of SkyNet or The Ma...
I Don't Want to Eat Generitech With You Another online video conference that’s making headlines today but is scheduled to take place during NYC’s Internet Week is the Digital Content Newfronts. They’ve made a splashier impression on me with a comedic video that’s circulating starring Emcees Jake ...
MySpace Launching an Online Reality Series and a Marriage [New Media Minute] Guess who’s getting married? One lucky engaged couple will be tying the knot and they’ll say their vows live online this summer. Hollywood production studio Endemol (producers of “Deal or No Deal”) has teamed up with MySpace to produce the online interactive reality...
@biz and @ev Go On the ViewYou are viewing a page meant mostly for machines to read - if you want the original article, click here for it and the video. Twitter has been officially declared “off the market” today by Biz Stone during today’s appearance on what has been loosely termed “daytime t...
SearchMe Rolls Out New Features at Ad:Tech SF 2009 My friends John Furrier and Nate D’amico from SiliconANGLE have been roaming the halls of Ad:Tech 2009, and one of the more interesting updates has been when Furrier caught up with John Galatea, the VP of SearchMe’s marketing and sales. The video contains a few words on ...
Rothman puts the question in a more pointed context, that of the declining value to Apple of the MacWorld expo:
“I don't think anyone really considers Macworld a "trade show" like CES, CEDIA or IFA. It's a show, sure, but it's one where Stevie J is the main attraction.”
The Scobleizer, on the other hand, thinks that the incredible reach of launching products from one’s garage utilizing “Stickam, Ustream, Qik, Kyte, YouTube, Flixwagon, Viddler, Vimeo, SmugMug, etc and blogs” completely kills the need for people to gather in meatspace for an event.
This completely overlooks the need for real-world networking, not to mention the insatiable need for bloggers and content producers for new content.
There are Major Economic Advantages to Content Producers for MeatSpace Conferences
Certainly, in the web world, there is a diminished need for a meatspace meeting. I’m living proof of that. Save for a couple of company-funded excursions over the last fifteen months, I’ve lived in the thriving metropolis of Tyler, TX (population 185,000 or so) and tapped out upwards of 1000 words a day on the goings on in the Web 2.0 and social media world.
Still, one of my few regrets was not traveling more. On my trip to Washington DC last year, I was able to produce enough video content in four days to power the podcast for another month. The SummerMash tour produced enough interviews to last another four months. The OWA event in 2007 produced enough video content in one night to keep me posting video interviews for two months.
Those are just web-only events. Think about gadget bloggers and folks in the consumer electronics blogging world.
They’re catering to a much larger market in terms of audience, and they produce content at a much more fevered pitch. Their hunger for new devices knows no bounds, and for CE companies to send each blogger one of their devices can get very pricey in a hurry.
I don’t think that it’s particularly noteworthy to acknowledge the obvious economics of this situation – instead of sending out tons of gadgets to the hordes of bloggers and socnet influencers, invite them out to a show and let them play with them on your terms.
Of Course, I Haven’t Run an Event Since 1995
I’m not familiar with the modern economics of running a conference. I know prices are astronomical for some of the mega-conferences, and I know first hand how expensive a conference can be when it busts.
But to say that there is eminent obsolescence coming for the tradeshow and the conference? Maybe for some segments of the conference-going public, but definitely not for most, particularly in an age where everyone is a content producer of some magnitude.