Journalism and Marketing Tools: Focus on Twitter

Hey Rizzn-ites, This is a broad topic, really. Someone brought it to my attention this evening that I do an awful lot of evangelizing for Twitter amongst my friends and associates, and I haven’t really explained it very well to my inner circle. Essentially, twitter is what is called “Status Micro-blogging.” Don’t worry. The term didn’t make much sense to me either. I remember being in an airport or somewhere and reading a Wired review of the service, and then getting home, and every single feed on my list was talking about how great Twitter was, and how much of a huge hit it was at the SXSW conference, and it’s the next big thing. For someone who’s such an avid user of technology, I must admit that whenever I hear that something is the ‘next big thing’, I get a little queasy in my tummy, and have an immediate desire to distance myself from said technology. Usually, I’ve learned, it’s best to ignore this instinct. The same feeling I had about podcasting, I had about twitter. To me, it seemed destined to fail, especially since it revolved, at least in part, in sending tons of SMS messages to people’s mobiles. In a world where text messages can add literally pounds to your phone bill, set aside dollars, I can only imagine how poorly the service is going to do. As with podcasting, however, I was sorely mistaken in my initial reaction. I’ll describe Twitter from my perspective, which is that of an independent content producer, and how you can do the same as I. Robert Scoble often describes...

The Techmeme 100: No Reason to Game

Hey Rizzn-ites, Better late than never, I s’pose. I’m finally chiming in on the TechMeme 100 conversation. What finally was my impetus was this article over at the UK Guardian. Bobbie Johnson over there seems to be of the opinion that the TechMeme 100 is a small sandbox being fought over by a few folks for a tiny bit of traffic. According to Bobbie, the Drudge Report, those cheeky beggars at Digg, Google News, Reddit, the Huffington Post, StumbleUpon, Slashdot, BoingBoing and a number of loony New World Order conspiracist sites all send more traffic than TechMeme. But then again, Bobbie may not understand the concept of niche news. He is from the UK Guardian, after all. Most of those MSM types have a hard time understanding the intertubes and all that. Winer, Scoble, Arrington and others all weighed in on the TechMeme 100, all with very interesting points (and all of them made the TechMeme front page, too). I’ll be real honest, though, I’m pretty sure I’ve only been on TechMeme once or twice as a primary headline. One such time was back in July, on the 13th to be exact, in regards to my $10 DSL saga. It was very widely reported after being listed in Engadget. Here’s the breakdown of the traffic spike on the 13th as my Google Analytics log displays (which, keep in mind, is a bit lower than most other stats engines in terms of what it records); all numbers in unique visitors: Engadget.com – 3,853 DSL Reports – 949 Direct or Entered “rizzn.com” in Google – 691 Other Google traffic – 244...

Video Syndication Done Right: PNME Edition

I’ve been pondering what I think is the most important thing to come out of the Podcast and New Media Expo last weekend. Unfortunately I missed the Kent Nichols keynote, but I did catch the Louderback and Wallstrip keynotes. They were very informative, and it was very heartening to hear that the A-Listers and those that have sold their podcast for literally millions have gone through a lot of the same things us strugglers and stragglers have gone through… building an audience one member at a time, ad representation issues and such. There were a few meetings and announcements that, I think, I are going to shape the future of podcasting and new media for a while to come. First of all, Wizzard Media announced an important partnership, which we discussed yesterday on the show (Episode 143). As soon as the T’s are dotted and the I’s are crossed, downloads from the Wizzard network are going to be certified by Nielson. Yeah, the folks that do the TV ratings and stuff. What does this mean? Well, I may be overestimating the importance of this, but an old media institution attaching themselves to new media in this way, I think, is a very important step in upgrading the marketability and credibility of the medium of podcasting as a whole. I wouldn’t be surprised to see podcasters represented at the next NABC. But am I not supposed to be Podango propaganda boy? What’s going on with them? A whole lot, actually. Thanks to a close working relationship with Podango, I can say I know of a whole lot of stuff coming...

Video Syndication Done Right

Hey Rizzn-ites, I’ve really been doing some thinking on what it takes to publicize a video venture properly. We talk a lot about the monetization aspects of video on the internet, but what we forget, or at least I do as a veteran, is that more integral than coming up with monetization is how to most efficiently market, publicize, and get those sweet sweet video views that will make that CPM based advertising possible. As I look around at the myriad of video offerings and ventures out there, no one really focuses on that aspect of things, although a handful of content producers seem to have an inkling of how it works. What?!I have an advantage in the business of content production that most others don’t seem to have – not many people know who I am. Let me explain. I’m not Leo Laporte, I’m not a Robert Scoble. Heck, I’m not even a Sean Kennedy. I don’t have a huge built in fan-base that goes back a decade. I can’t really even count on my friends and family to view my material simply because most of my friends and family aren’t politically involved nerds, which is what the bulk of what my content revolves around. Therefore, I’ve been forced to come up with inventive and even hacked together ways to drum up an audience in everything I’ve done in media production ever since I started at age 15 or so. What has this taught me in broad terms? You can’t rely on a single medium for building an audience. It absolutely must be a broad effort across a...

A Great Day, A Great Week.

I’ve been quite a busy little beaver here for the last few days. Lots of interesting projects are starting to stack up, and a lot of the hard work that Art and I have been putting into the podcast is starting to come to fruition in a big big way. This post is going to ramble, I’ll warn you, but it’s all interesting stuff, so stick around for it. For a couple of weeks, Art and I have been amazed at the jump in traffic we’ve recieved, with each episode getting around 400-700 visits, with some episodes in the multiples of thousands. It seems that this traffic has not gone un-noticed by many. Yesterday, I just found out that we’ve made it to the number three slot on most downloaded podcasts over at TalkShoe.com. Don’t believe me? Listen to this episode of TalkShoe Hosts Sharing Strategies, TalkShoe CEO Dave Nelson’s weekly podcast. For the top 25, fast forward to about 6:23.. for our listing, go to about 8:00. What are the podcasts surrounding us in the Top 5? Well, if you want to hear it from the horse’s mouth, check out the above listed podcast, but I’ll ennumerate them for you here for you lazy folks: Lost Community podcast gspn.tv community podcast RizWords Mac Tips Daily Keith and The Girl So, aside from the bragging, what else is new? Well, two new interesting opportunities have arisen, and my (invaluable) podcast experience is coming to bear on them. First one is 5Tribe, the organisation I have been working with over the years, off and on. Their primary function is to...

RizWords – Daily Politics and Tech – EP40

RizWords – Daily Politics and TechEpisode 40 – download now – subscribe now A member of the TechPodcast Network @ techpodcast.com. If it’s Tech, it’s here. Remember, if you’re listening on the podcast recording, you can call into the show live if you tune in through TalkShoe.com at 2:30 PM EST every weekday. If you like the podcast (and you haven’t already given us a rating), head over and do so, and don’t forget to sign up for the discussion list. Other Podcast Plugs: TalkGirls comes on Tuesday nights. Check out the TalkGirls Podcast … it’s good times! Cotolo Chronicles: Frank is a good friend of the show, and an associate of the late great Wolfman Jack. Check out his podcast. NewsReal: Good friend to Art and I – has one of the best hours of news podcast each week. You Are the Guest: Bill Grady turns the microphone on the internet’s most interesting people. Sponsors: Try GoToMeeting for 45 days! Visit www.GoToMeeting.com/podcast to start your free trial today. AACS – Guaranteed improved credit – http://aacsnet.com/ – Mention RizWords and get $50 off your entry to the program. James Smith, DC Manager at Layered Technologies joins me today as guest co-host in Art Lindsey’s absence. Art is still out on medical leave. In other personal news, we have scheduled a c-section with my wife for Friday, and as such, I will likely put the show on hiatus starting 5/11/2007 for about a week. Stay tuned to Thursday’s show for more information on that. James brings us this news item to kick off the show: Google is at it again...

BlogSpam: Score One for the Good Guys

In the ongoing war between spammers and those who would have a useful internet, a blow was made against blogspam a couple months ago that is just now recieving some press. Slashdot just noticed this article/study today, but it’s been out since January. Essentially, Microsoft researchers have discovered tens of thousands of junk Web pages, created only to lure search-engine users to advertisements. Us regular internet users have known about these pages for ages, and have been plagued by their existence for far too long, but as it turns out the researchers noted that the vast bulk of the junk listings was created from just two Web hosting companies and that as many as 68 percent of the advertisements sampled were placed by just three advertising syndicators.’ My question is: how will this effect e-commerce on the internet? Theoretically, since it’s been three months since the takedown of these sites, about a generation in terms of internet time, we should be feeling the positive or negative effects of these changes. Theoretically, any decrease in the signal-to-noise ratio on the internet is a good thing, but in the end, all these sites ended up doing was promote legitimate businesses. Still, click thru ratios on these spam sites can’t be particularly good, and therefore many a well-crafted pay-per-click campaign ended up buried due to being placed on these types of sites. I can’t be sure because I really don’t have the time to research this at the moment, but the type of advertiser that Project Strider seems to have been going after would probably have been the kind that was born...

What is Marketing?

People often ask for an explanation of “Marketing.” Well, here it is: You’re a woman and you see a handsome guy at a party. You go up to him and say, “I’m fantastic in bed.” That’s Direct Marketing. You’re at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and pointing at you says, “She’s fantastic in bed.” That’s Advertising. You are a woman and you see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, “Hi, I’m fantastic in bed.” That’s Telemarketing. You see a guy at a party, you straighten your dress. You walk up to him and pour him a drink. You say, “May I,” and reach up to straighten his tie, brushing your breast lightly against his arm, and then say, “By the way, I’m fantastic in bed.” That’s Public Relations. You’re at a party and see a handsome guy. He walks up to you and says, “I hear you’re fantastic in bed.” That’s Brand Recognition. You’re at a party and see a handsome guy. He fancies you, but you talk him into going home with your friend. That’s a Sales Rep. Your friend can’t satisfy him so he calls you. That’s Tech Support. You’re on your way to a party when you realize that there could be handsome men in all these houses you’re passing. So you climb onto the roof of one situated towards the center and shout at the top of your lungs, “I’m fantastic in bed!”...