Mashable Fired Federated Media in January

Pete Cashmore went on Old Media raw data buffet Bloomberg West today, and amongst other things, let slip that Mashable fired Federated media. He followed up with a rare post on Mashable proper: How are we fueling this growth? Among other big moves this year, Mashable took over its own ad sales at the start of 2011 – ads had previously been handled by our ad partner. This more than doubled our ad revenue, allowing us to grow the team, expand our coverage, and bring on seasoned journalists like San Francisco Bureau Chief Chris Taylor (formerly of Fast Company). This does explain the massive personnel growth Mashable’s been displaying this year. Here’s the problem with Mashable (without going into my petty quibbles with current and former staff members): Mashable still relies on CPM ad models, and thus severely undervalues the market position they hold. SiliconANGLE has been functioning quite highly on our data-based revenue model for quite some time (I’d have to check my calendar, but I’d say it’s coming up on a little over a year now), and while our data-based revenue model is nascent, I’d be proud to put the financials of Mashable and SiliconANGLE side-by-side and see which one values work output more highly. CPM, CPC, and CPA are dying models. Try as you might, you can’t compete against the likes of a Demand Media or a Business Insider. Demand has cost of content production to a fine science, and Business Insider has absolutely perfected and picked up tripe-printing where World Weekly News left off. The BI/WWN model is as profitable as The Onion; that is,...

Mashable Launches a Comment Policy [How The Mighty Have Fallen]

Today, Mashable’s hard earned sales dollars were finally put to good use, when the newly hired community manager Vadim Lavrusik, in his first official act, posted a commenting policy for the site. The post was put up three hours today, and judging from the number of shares and the number of times it’s crossed into my field of vision, it’s by far their most popular piece of content today. What sort of guidelines has the man with the banhammer set down? 1. Personal Attacks: Please don’t engage in personal attacks (on authors, other users or any individual), persistent trolling or mindless abuse. The Mashable community should focus on intelligently discussing topics by furthering the conversation and informing the participants with resourceful and constructive ideas. 2. Hate speech: Racism, sexism and homophobia will not be tolerated. 3. Language and Threats: Please watch your language and respect other people’s views, beliefs and emotions. We reserve the right to remove any content that might be found extremely offensive or threatening. 4. No Spam: Spam and advertising content will be removed. 5. Smear Tactics: Although we acknowledge criticism of our articles and our writers, we will not allow misrepresentation. We will distinguish between constructive arguments and smear tactics. 6. Relevancy: Please keep conversations relevant. Off-topic comments are subject to removal in order to keep the thread on track. 7. Quality: We encourage you to take responsibility for the quality of the conversations in which you’re participating. Maintain intelligent discussions in the Mashable community by being respectful and considerate. 8. Help us: Maintain an inviting interaction space by self-policing threads and flagging spam. Although...

Does Meetup Have a Spam Problem? Or is Mashable Inflating Numbers?

So I was tooling around the internet tonight, and somehow ended up over at Mashable. As you know, if you hang out on Mashable at all, that it’s pretty well populated with ads. Still, one (presumably) new ad sort of stood out to me. According to this widget/ad on the site, worldwide, there exist over 1,463 Mashable Meetups with nearly 15,000 registered attendees. With that many meetups (and the recent surge in popularity for Mashable) that it might be no big deal for me to waltz into the closest one to me and try to cash in on my status as one of the first associate editors of the site to promote, well, me and my current work at SiliconANGLE. So I clicked on the link “Find one near Carrollton,” the suburb of Dallas where I live. The pickings for Dallas area Mashable Meetups were pretty slim – not surprising since Mashable has always passed on Dallas as a tech center to hold events at (despite that it was one of the strongest hotspots for tech in the past and current booms in America). I clicked on the most populous meetup location in the area, the one in Arlington. It seemed strange since it’s a bit out of the way for most of the tech community in the area (though it is centrally located to both Dallas and Fort Worth). Interestingly enough, it was organized by someone with a foreign sounding name, most of the attendees had foreign sounding names. Again, that’s not totally unexplainable, since Dallas is a diverse city with many different cultures counted amongst it’s populace....

Achtung Austinites!

Hey. Just wanted to quickly alert everyone that I’m putting out the next list post in the series on Austin tomorrow afternoon, which means I’m adding all the suggestions to the OPML file today. This post is going to focus on Austin area social media and Web 2.0 companies with RSS feeds! If you have something you feel like should be on the list and they aren’t already listed in the OPML file presently, leave them in the comments here and I’ll make sure they’re included. In the mean time, for those who missed it, here are the two Mashable Conversations episodes regarding Austin. Make sure you subscribe to that podcast feed so you don’t miss any other...

What's Wrong With Video?

Sean and I had a great discussion about online video, and what really grinds our gears over it, on yesterday’s Mashable Conversations. Check it out. Discuss.

What I've Been Busy With

You may have noticed the lack of updates here. Several reasons for this. Chief amongst them is the fact that I’ve been increasingly busy with Mashable’s new video podcast series, which is getting better and better by the episode (we’re already worlds better than episode number two, which is the first episodes that I produced end to end). In other news, I’ve been busy on projects away from Mashable, as well. I’m building up a queue of shows to release on my personal video podcast feed. I’ve got a couple screencasts and a few interesting discussion episodes, as well. (By the way, if you’re interested in spotting me some cash to run some ads in that show, I’ve already got a pretty impressive number of folks subscribed to the show, especially considering there haven’t been any episodes released to the feed yet.) At any rate, I’m pretty proud of the stuff I’ve been doing for Mashable. Check out the latest July 4 episode of Mashable Conversations, where Sean P. Aune and I discuss Twitter and Identi.ca Aside from the work related things, I woke up early on Thursday to appear on an episode of Falken’s Maze, a show about AI and the Semantic Web. You don’t want to miss it, it was a lot of fun to do (my episode should be up on Monday)....

Cleansing the Palette

Hey Rizznites, I really don’t have a lot to say today, I’d just like to cleanse the palette of my blog a little bit, since the last several entries are largely about how I’ve been wronged, offended or otherwise been made to feel sad inside. I’m really not that big of a complainer, usually. That’s not true. I love to complain and make it sound like I’ve got this over-reaching point to make. I’m a blogger, I’ve got a big ego, and so I pontificate. I’m just tired of hearing myself rabble-rouse so darn much (a lot of editorials and opinion pieces at Mashable, lately), so I’m going to try to dial back the fervor over here a little bit. Don’t hold your breath. I’ve really been enjoying putting a lot of time and effort into our video initiative at Mashable. There are still some aesthetic and technical glitches I’d like to work out: Not all of the slates I designed for the video made it into the hands of my editor in time for the first two episodes to be compiled. The compression quality needs tweaking. Things are looking a little pixelated at times for my taste. Conversion and transferring takes up too much time. We have to convert to FLV, MP4 and MP3. Blip does some of this, but transferring the files around is a bit of a pain. Aside from these minor gripes, the content of these interviews so far have been stellar, and given that we’ve committed to at least five episodes a week for two months, I’ve got a bit of freedom in what...

Who Here Uses Kyte?

I’ve been tasked to look into Kyte over at Mashable in connection with one of our side projects. I used the product a long time ago, and I’m sure the service has changed radically since then. The last time I used it, it would crash my browser half the time, and the other half, it wouldn’t really play anything resembling video. None the less, it sounded like an interesting concept at the time. At this moment, though, I’m only nominally familiar with the product line over there. I’ll likely be taking a close look at it during some point during the week, but I know a number of my readers have used it extensively (I’m looking at you Robert Scoble). As I haven’t gotten comments working using my FriendFeed engine yet, go ahead and head over to FriendFeed or Twitter or my email and respond with your thoughts on the topic. Specifically: What is Kyte good for? What does it excel at? Where does it suck? Is it in the UStream space, the Utterz space, or some as of yet undefined space? Thanks for all the response (how’s that for...

Jeff Bezos Likes My Show

Heya. I have a lot to say, but not a lot of energy with which to say it. I’m running on empty mostly because it’s 5:14 am right now. Instead of talking about stuff, I’ll let Jeff Bezos (founder and President of Amazon.com) do the talking about one of my podcasts for Mashable: I hardly ever listen to broadcast radio in my car anymore. Instead, I subscribe to a whole bunch of podcasts, some technical, some fun, and others educational. Here are two episodes which should be of interest to anyone who reads this blog: The Mashable Podcast interviews Michael Crandell, CEO of RightScale. Michael talks about their product and how it helps organizations to use Amazon EC2 in a cost-effective fashion. The IT Conversations Podcast captures Amazon CTO Werner Vogels as he talks about AWS at last years ETech conference. You can listen to either or both of these on the respective sites or you can simply subscribe to their RSS feeds. — Jeff; Thanks for subscribing, Jeff. I’m incredibly flattered. I’ve got more episodes on cloud computing coming up – some about AWS, and some not. You’ll probably not link all of them via your blog, but I know you’ll likely enjoy hearing some of the competition spill the beans on what they’re doing....

New Directions For Mr. Rizzn!

Hey Rizzn-ites, You may see a slightly decreased posting frequency here in the coming days. I’ve started writing this week at Mashable. I spoke with Adam Ostrow, the newly crowned editor of Mashable, Monday evening. I’ve always enjoyed Mashable’s style and timeliness – as I talked about on the show (episode 151) Monday, they beat me on the Google + Jaiku story by about 15 seconds, and I really thought I was going to have a scoop on that one. Why am I writing for another site? That’s the question I’ve been asked a few times since I announced it on twitter Tuesday evening. Well, quite honestly, I’ve recently discovered that I do indeed love writing as much as I remember from the days of yore when I wrote around two or three five page diary posts a day (Super Fast Kel, you know what I’m talkin’ about). I enjoy the pace and quality of what Mashable puts out, but I can’t do that here on this blog. I have too diverse of a mix of readers to spam everyone three times an hour with a new tech story. I’d rather keep Rizzn.com a place for really good scoops, a home for the podcast, and a place to really learn about and explore new media and politics. In other words, writing for Mashable will allow me to do more of what I love without pissing all of you off with ten posts a day! So definitely keep your RSS readers and podcast clients tuned to rizzn.com, but join me, if you will, in my foray deeper into the heart...