Journalism and Marketing Tools: Focus on Twitter

Hey Rizzn-ites, This is a broad topic, really. Someone brought it to my attention this evening that I do an awful lot of evangelizing for Twitter amongst my friends and associates, and I haven’t really explained it very well to my inner circle. Essentially, twitter is what is called “Status Micro-blogging.” Don’t worry. The term didn’t make much sense to me either. I remember being in an airport or somewhere and reading a Wired review of the service, and then getting home, and every single feed on my list was talking about how great Twitter was, and how much of a huge hit it was at the SXSW conference, and it’s the next big thing. For someone who’s such an avid user of technology, I must admit that whenever I hear that something is the ‘next big thing’, I get a little queasy in my tummy, and have an immediate desire to distance myself from said technology. Usually, I’ve learned, it’s best to ignore this instinct. The same feeling I had about podcasting, I had about twitter. To me, it seemed destined to fail, especially since it revolved, at least in part, in sending tons of SMS messages to people’s mobiles. In a world where text messages can add literally pounds to your phone bill, set aside dollars, I can only imagine how poorly the service is going to do. As with podcasting, however, I was sorely mistaken in my initial reaction. I’ll describe Twitter from my perspective, which is that of an independent content producer, and how you can do the same as I. Robert Scoble often describes...

Podcast and New Media Expo: Day 2

Hey folks. I’m still virtually attending the PNME this weekend. You can too, if you head over to rizzn.com/pnme2007. I’m more or less twittering everything I can about what’s going on. If I get a chance to, I’ll try to aggregate my twitters and experiences into some blog posts. Stay tuned to the blog for that. /rizzn Want to be part of the Rizzn-ite army? Indoctrination instructions...

HowTo: Attend (virtually) the Podcast New Media Expo

digg_url = ‘http://www.rizzn.com/2007/09/attending-virtually-podcast-new-media.asp’;I’m (virtually) in attendance at the Podcast New Media Expo. Watching the keynotes and hanging out in the chat room is a distant second best to being there. Over the course of the day, I’m going to try to do some legwork on all the ways to attend virtually. UPDATE: I’m building a little virtual attendance page. Click here to join. The UStream link has been moved to that page. If you have more ways to virtually attend, please let me know! Join me, won’t you? /rizzn Want to be part of the Rizzn-ite army? Indoctrination instructions...

Grey Going Technicolor

A lot of my Rizznites out there are involved with my video initiatives, and have already embraced or are considering embracing video solutions for your old media content. For those of you who have not yet made the leap, here’s a story about the New York Times, The Washington Post, and The Wall Street Journal and their decision to go with video to supplement their other online content: The New York Times will make the embed code of its video clips available to the public by early fall. This means that many of the paper’s videos will be freely used and posted to blogs and Web pages. This change will be implemented in Q3, according to Diane McNulty, a spokesperson for The New York Times. Just yesterday, The Washington Post began to offer the code of its clips. Earlier this year, The Wall Street Journal opened up it’s code. These big newspapers understand that gaining market share means making their content usable on many platforms, even if there is some degree of risk. There is upside, of course. Through this system, the pre-roll ads that are seen on the site are shared as well and viewed from wherever they are placed. I think it’s terrific that The New York Times is taking a page from YouTube game book of making embed codes available to everyone. After all, a good part of YouTube’s success has come from the utility of providing embed code. Below are links to a clip of comprised of two observers of the success of YouTube: Forrester senior Brian Haven and MIT Professor Henry Jenkins who head...

I Was The Guest!

Go check it out: I was on You Are The Guest Podcast. Didn’t expect it to be out already, but looks like Bill got it posted before the weekend. I had a great time with him, and of course, I’m going to be doing RizWords with him on Monday. You’ll not want to miss either of these shows. We talked a lot about some of my passions: mostly about New Media and it’s impact in social and political terms....

RizWords – Daily Politics and Tech – EP35

RizWords – Daily Politics and TechEpisode 35 – download now – subscribe now – iTunes subscribe A member of the TechPodcast Network @ techpodcast.com. If it’s Tech, it’s here. Remember, if you’re listening on the podcast recording, you can call into the show live if you tune in through TalkShoe.com at 2:30 PM EST every weekday. If you like the podcast (and you haven’t already given us a rating), head over and do so, and don’t forget to sign up for the discussion list. Other Podcast Plugs: TalkGirls comes on Tuesday nights. Check out the TalkGirls Podcast … it’s good times! Cotolo Chronicles: Frank is a good friend of the show, and an associate of the late great Wolfman Jack. Check out his podcast. NewsReal: Good friend to Art and I – has one of the best hours of news podcast each week. Sponsors: Try GoToMeeting for 45 days! Visit www.GoToMeeting.com/podcast to start your free trial today. AACS – Guaranteed improved credit – http://aacsnet.com/ – Mention RizWords and get $50 off your entry to the program. This is a story that really cracks the vernier on Obama’s plastic smile. Underneath all that shiny new unspoiled politician lies the heart of… just another backbiting politician: The Battle to Control Obama’s MyspaceBy Micah L. Sifry, 05/01/2007 – 11:15pmIn November 2004, Joe Anthony, a paralegal living in Los Angeles, started a unofficial fan page for then-newly-elected Senator Barack Obama (D-IL) on MySpace.com. Inspired by Obama’s keynote address at that summer’s Democratic convention, Anthony had never been politically active before. “I was just blown away,” he told me. He put time into the...

Has Blogging Reached It's Peak?

There’s a lot of things I could talk about today. It’s definitely been a hellish week for the ol’ Mr. Rizzn here. A lot of my stress has been brought on by this guy, but I’ve gotten my nerdy revenge, with my smooth SEO skills. Doing a Google Search for who is now, I suppose, a declared nemesis of mine, will yield my account of his atrocious behavior at Rank 5. Go me! It’s not been all bad. I’m also at Rank 6 for this Google Search, which is a good thing (I was, but now I’m at 11 and 12). At any rate, I picked up this story today from ValleyWag for today’s RizWords. It all refers back to the State of the Blogosphere release by Technorati recently that noted the end or at least stall of the growth of the blogosphere. There’s been a lot of talk as to why this has happened, but no real concrete theories that set well with me and go towards really hitting towards the heart of the issue. As you real Rizzn-ites know, it’s darn hard to create a viable business model that supports the participants in any Indy-Journalism venture. I’ve attempted to create several such ventures here .. the most recent of course being the Oblong Box network, ModernOpinion and PoddedMeat. Other similar ventures in the past were things like BlipMedia and even my own blog, Rizzn.com, what you are reading right now. I’ve never really publicly discussed why these ventures have failed, but I’ll bet the intelligent reader can guess: Money. It comes down to money, and the inability...

All of you darn johnny-come-lately's

Chances are, if you’re reading this, you’re a Johnny-Come-Lately to the blogosphere, in relative terms (to one such as I, who have been blogging since before there was a blogosphere, or even a blogotrapazoid). Very few people, though, can say they are newer to the blogosphere than Jane Hamsher. She’s the creater of firedoglake.com, a blog devoted to the Scooter Libby trial. The liberal elite are just all a twitter over this trial, while most of the rest of America are ambivalent at best. I, myself, am only slightly interested, having been exposed to the story by NPR, bits of CNN, and now US News and World Report. The trial is a bore, and as it turns out, it’s strongly looking like Scooter isn’t going to be convicted of anything, and neither is anyone else in the Bush administration – but still that it’s in the headlines at all is doing great things for the anti-Republican, pro-Democrat sentiment, so the media props this story up and keeps it alive for all to see. What is most interesting to me is the ways they are choosing to do so. It’s like the MSM finally got wind of this whole New Media thing, and now they are in a race to see who can do more New Media-friendly stories. Just the yesterday they launched into this whole spin-off story about how bloggers are being considered real journalists now, and how they are being mistreated by the judicial process (jailed for years without being charged for contempt of court and these sorts of things). And now US News and World Report is...